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✧ Crafting intentional websites and branding for creatives + entrepreneurs
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Rory K. | Web + Content Design
Sneak peak at some branding work for an eco-friend Sneak peak at some branding work for an eco-friendly swimwear line. All their bathing suits are made out of recycled plastic (consider my mind b l o w n ) • I'm booking branding spots for March! I take on a maximum of three brands a month to make sure I can give everyone the white glove branding experience they need! • Want to learn more about how it all works? Tap that #linkinbio
Happy New Year! I started off the year silent on s Happy New Year! I started off the year silent on social media, largely because I wanted to take some time to re-calibrate after a whirlwind 2021 with lots of high highs, and some not so high lows.⠀⠀⠀⠀⠀⠀⠀⠀⠀ •⠀⠀⠀⠀⠀⠀⠀⠀⠀ One of my biggest struggles as a freelancer is that I sometimes find myself taking on projects that aren't a great fit. These are usually the projects where I'm brought on as a developer rather than making the client connection myself. And truth be told, I ended the year with a project that compromised my physical and mental health in ways that I refuse to experience again.⠀⠀⠀⠀⠀⠀⠀⠀⠀ •⠀⠀⠀⠀⠀⠀⠀⠀⠀ So, what does that look like? It looks like saying no to projects that don't feel right. It looks like sticking to my boundaries regardless of how nice a client is. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ •⠀⠀⠀⠀⠀⠀⠀⠀⠀ I started off the year by firing the client I ended the last year with. They made up around 10% of my income for the year, so I waffled a bit, with my exit email sitting in drafts for a few days before I hit send. But, ultimately, it feels like a huge weight off my shoulder, and I've already filled their slot with projects for a client who respects my time (and pays even better, anyway)!
Branding tip comin' at ya! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✧⠀⠀⠀⠀⠀⠀⠀⠀⠀ Do you ever wonder how designers pick color palettes that just work? I’ve written out how to get the perfect palette as part of our Four Easy Steps series.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✧⠀⠀⠀⠀⠀⠀⠀⠀⠀ The Four Easy Steps series demystifies some common digital branding questions to make creating a cohesive online presence accessible to non-designers! I love sharing tips like these 💖

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